VIACOM18 Voot Select Launch


Content is the king and Viacom18 entered the market of subscription-based streaming service with Voot Select. The popular entertainment network launched the platform in March boasting of at least 30 original Voot shows and premiering Viacom18 owned content 24 hours before its TV release. The launch was catered to a fast-changing content market that consumed intriguing stories thus, holding true to the tagline of Voot Select- Made For Stories.
To connect the growing audience to compelling stories, Viacom18’s Voot App launch was handled by Rigger House establishing the app in the lines of Netflix, Amazon Prime and Hotstar etc.


Stories are enthralling and have a captivating charm to them.

  • Rigger House weaved the multiple original stories through immersive theatrical experience and acts leading to the cast entries and subsequent trailer launch of Viacom18’s Voot Select, an entertainment streaming application.
  • The head speakers’ presentation was ornated with an interactive video series with motion graphics fast-paced visuals that projected the true idea behind the service application made for a large scale audience.
  • To showcase an exceptional look to the launch, the pre-function area resonated with anamorphic designs blended with technology.

Premium but minimalistic, the VOOT Select launch was cautiously handled by the team that had previously curated the OTT space with Alt Balaji, Zee5, Viu, Voot Kids and Voot (AVOD).

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